Imagine you are stretched out under the sun
at the beach on a hot day. As the sun beats down and warms your skin your face begins
to burn. Your face is turning from the colour of cool water to the colour of a
burning fire. This colour sometimes comes to your face when you feel
embarrassed or excited. It is the colour of warm blood. This colour of blood and
fire looks as it feels, intense, full of life, vibrant and energetic yet full
of potential danger.
This colour is your heart racing and the heightening
of your senses. It is the colour of lust, passion, voluptuous lips, rich
strawberries, plump cherries, fragrant velvet roses and sexual desire. But it
is also the colour of anger, of energy, adrenalin, action, aggression, speed, and
of violence. The opposite of feeling this colour is to feel cold, calm and
quiet.
This colour is of summer and of being in
the prime of one’s life. It evokes images of vitality and strength and dominates
all other colours and is the first to capture attention. This colour can never
be overlooked or mistaken. It is bold and confident. It stands out, is easily
noticed and hard to ignore. It is the colour that makes you alert and
attentive. This is why it is used on fire engines and on traffic stop signs.
If this colour were a time of day it would
be noon when the sun is at it highest peak. If it were to be an animal- a lion;
car -it would be a Ferrari or a Lamborghini; a spacecraft -it would be a rocket
and a type of food-it would be a hot chilli pepper.
If you were to live your life completely in
this colour you would feel exhausted because this colour never sleeps, never
relaxes, never slows down and never pauses for breath. There is no downtime for
this colour. I’m tired just thinking about this colour. I think I need a tall glass
of cool blue.
