Thursday, 31 July 2014

Communication Breakdown

http://textually.org/textually/archives/2006/06/012721.htm 
Developments in communication technology such as mobile smart phones, the Internet, projectors, digital displays and computing devices have helped create communication platforms, channels and methods by which to reach larger audiences.

            Communication technology is advancing so rapidly that what was once deemed possible only in the realm of science fiction and comic books - just a few decades earlier - is now a reality manifested in the form of 3D projection technology, augmented realities, advanced applications of touch screen technology and, even more astonishingly, thought controlled and brain computer interfaces. Common to all these communication technologies are elements of brevity, speed, ease and immediacy.
             A well-used adage in psychology states that the best predictor of future behaviour is present and past behaviour. If we apply such reasoning to communication technology and its use of pictures, memes, pins, captions, video clips, graphics, and photos then we may conclude that it is highly likely that communication technology in the future will continue to advance to the point where a new global digital literacy will evolve. The digital literacy will carry breadth and depth of meaning, references, connotations, relevance and application in easily recognisable formats (perhaps something akin to hieroglyphics or characters). The literacy will be presented in readily transferable formats allowing for instant recognition, comprehension, replication, disposal or transference across the globe. The recognisable formats will be such that they will cross all cultural, physical and language boundaries thus enhancing communication on a global level.
              The global digital literacy would not only lend itself to visual applications but also to thought and brain applications where verbosity and lack of clarity may prove to be counterproductive. This is not to say that words and language structures as we know them today will change beyond recognition but that a new literacy will overlay existing literacies that may in turn undergo modification into new formats so as to allow even greater accommodation of the demands of future communication technologies. Apart from commercial considerations and the like, there are obvious social benefits to be gained from a global digital literacy. However, I must add a word of caution, (no pun intended). It is important to remember that as such communication increases on one level, so too, on another level, may the degree of alienation and isolation.
            Last semester I witnessed a cafeteria full of students, most of whom were engaged with a digital device of some kind. Students without a device were staring into space reluctant to impose on those engrossed by their devices. The odd thing about the scene was the silence and stillness. Nobody spoke, nobody moved, no body made eye contact. I likened the scene to that of a funeral. The quiet and stillness was reminiscent of the gloom that engulfs us when somebody or something has died.............
That photo? The caption reads, 'By wearing the mobile phone scarf, you can venture into public spaces confident that if the need to compose a private text message were to arise the object could be pulled over the face to create an isolated environment.' 

Saturday, 26 July 2014

When Written Instructions Fail.

They say a picture tells a thousand words. I guess a video clip tells even more. I am a lover of words. Words are powerful but I have to admit that there are times when words fail especially when giving instructions. Such was the exercise put to my Publishing class earlier this week. In 300 words we were asked to write an instructional piece on a task for someone who had never performed it before. I chose ironing a shirt. Growing up my mother insisted that I learn to iron properly and that included ironing all the seams flat before tackling the rest of the garment. Being an expert and a practised hand at ironing I thought the exercise would be a breeze but it proved to be more difficult than anticipated. The main difficulty was in finding the precise terminology to describe different aspects and actions.  What follows is my feeble attempt. Some things are best demonstrated visually.

How To Iron A Shirt

Materials/Equipment
·      An Iron. Preferably the iron should have steam and power shot settings.
·      An Ironing Board
·      Spray Bottle
·      Water. Normal tap water is suitable for most irons but some irons require distilled water. Distilled water is readily available in most supermarkets.

Preparation
·      Make sure the iron’s surface is clean.
·      Fill the iron with water to the recommended level as indicated on the iron.

Method Steps
1          Read the shirt’s label and set the iron to the recommended heat level. 
2          Turn the shirt inside out.
3          Mist spray the shirt. If the shirt is slightly damp, it will be easier to iron.
4          Iron the collar first. Start with the underside, pressing from one edge to the middle and then from the middle to the other edge. Turn the collar over and repeat the process on the other side.
5          Iron the cuffs. Unbutton it first and lay it flat. Iron from the inside then the outside, moving all wrinkles to the edge of the fabric. Iron around not over buttons.
6          Iron the shirtfront as separate halves. Start with the side that has buttons. Iron around the buttons. Then iron from the shoulder to the bottom edge. Repeat on the other side.
7          Iron the back of the shirt. Lay the shirt flat so that one half is overhanging. Start at the      back shoulder area and work down. Slide the other half onto the board and repeat.
8          Iron the sleeves. Make the fabric on both sides of the sleeve is flat before you press the  iron down. To do this line up the seams. Turn the sleeve other and repeat. Move now to               the next sleeve.
9          Hang the shirt on a clothes hanger and let air and cool before placing in wardrobe.