Thursday, 31 July 2014

Communication Breakdown

http://textually.org/textually/archives/2006/06/012721.htm 
Developments in communication technology such as mobile smart phones, the Internet, projectors, digital displays and computing devices have helped create communication platforms, channels and methods by which to reach larger audiences.

            Communication technology is advancing so rapidly that what was once deemed possible only in the realm of science fiction and comic books - just a few decades earlier - is now a reality manifested in the form of 3D projection technology, augmented realities, advanced applications of touch screen technology and, even more astonishingly, thought controlled and brain computer interfaces. Common to all these communication technologies are elements of brevity, speed, ease and immediacy.
             A well-used adage in psychology states that the best predictor of future behaviour is present and past behaviour. If we apply such reasoning to communication technology and its use of pictures, memes, pins, captions, video clips, graphics, and photos then we may conclude that it is highly likely that communication technology in the future will continue to advance to the point where a new global digital literacy will evolve. The digital literacy will carry breadth and depth of meaning, references, connotations, relevance and application in easily recognisable formats (perhaps something akin to hieroglyphics or characters). The literacy will be presented in readily transferable formats allowing for instant recognition, comprehension, replication, disposal or transference across the globe. The recognisable formats will be such that they will cross all cultural, physical and language boundaries thus enhancing communication on a global level.
              The global digital literacy would not only lend itself to visual applications but also to thought and brain applications where verbosity and lack of clarity may prove to be counterproductive. This is not to say that words and language structures as we know them today will change beyond recognition but that a new literacy will overlay existing literacies that may in turn undergo modification into new formats so as to allow even greater accommodation of the demands of future communication technologies. Apart from commercial considerations and the like, there are obvious social benefits to be gained from a global digital literacy. However, I must add a word of caution, (no pun intended). It is important to remember that as such communication increases on one level, so too, on another level, may the degree of alienation and isolation.
            Last semester I witnessed a cafeteria full of students, most of whom were engaged with a digital device of some kind. Students without a device were staring into space reluctant to impose on those engrossed by their devices. The odd thing about the scene was the silence and stillness. Nobody spoke, nobody moved, no body made eye contact. I likened the scene to that of a funeral. The quiet and stillness was reminiscent of the gloom that engulfs us when somebody or something has died.............
That photo? The caption reads, 'By wearing the mobile phone scarf, you can venture into public spaces confident that if the need to compose a private text message were to arise the object could be pulled over the face to create an isolated environment.' 

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